2024 Design Trends For Your Brand

Why design trends matter

Before delving into 2024’s latest trends, it’s important to realise why this is relevant to your brand. How your brand is presented is the first thing your clients will see when they interact with you. Having an up-to-date brand shows clients that your brand is engaging, andyou are in tune to ever evolving customer interests. Additionally, these trends often emerge alongside advancements in technology, such as new AI tools that designers can utilise to ensure your brand is optimized for all technologies and social media platforms. So essentially, following design trends is a strategic way to stay relevant.

Maximalism

Maximalism can be defined as an approach to graphic design that endorses chaos, excess and the use of bold patterns, colours, and textures. It’s an anti-minimalist movement that centres around the idea that more really is more.

AI Graphics

Since its introduction, the use of AI has quickly solidified itself as a mainstay in much of today’s design. This trend embraces the use of artificial intelligence algorithms to generate, alter, or reimagine graphic elements. Whilst still being a fairly divisive topic in the design community and AI design tools still in their relative infancy, with the promise of improved efficiency, this design trend is proving to be tempting just too ignore.

Part of Marvel’s ‘Secret Invasion’ opening credits

Line Drawings/Doodles

In contrast to AI design, Line drawing or doodles bring out a more human element in design. It’s worth noting that this trend has a noticeably vintage vibe, often being paired with off white backgrounds to produce a distinctly 50’s appeal. The hand-drawn element of this trend also creates a warmth, which helps to portray a friendly approachable image for your brand.

Abstract Gradients

Gradient have come back to forefront pf design in a big way recently. This trend is all about seamlessly blending one colour with another, or several colours at one time. This creates mesmerizing transitions that create a sense of depth to any design. Adding a gradient also spices up block colour backgrounds, work well under copy, and they do this without detractingfrom the elements in front of them.

Utilitarian Design

Utilitarian design, as its name suggests, prioritises function over form. This bold way of designing embraces simplicity and creates a quality look that is user friendly and trustworthy. Essentially, by removing unnecessary elements, utilitarian design promises efficiency, with an aesthetic appeal.

If you’re not sure how to utilise these trends for your brand in 2024, Dot Social’s graphic design experts are here to help you transform your brand’s identity and social presence.