Shifting the
needle.
A 300% increase in confirmed online bookings
Impact.
In three months, we transformed Western Cars’ digital performance: 300% more confirmed online bookings while cutting cost per conversion by 41% – proof that strategic restructuring backed by cohesive brand storytelling delivers results that incremental tweaks can’t.
The challenge.
Western Cars had established itself as a respected Derby brand with a diverse fleet and digital presence. But beneath the surface, their fragmented marketing approach wasn’t telling a consistent story or converting efficiently.
Despite healthy-looking metrics, most “conversions” were phone calls that rarely led to sales. Their visual identity, like their campaigns, lacked focus – diluting their market presence and confusing potential customers at the moment of decision.
Our approach.
We recognised this wasn’t just a performance problem, but a storytelling one. Western Cars needed both clarity in their digital strategy and consistency in how they presented themselves.
Our solution integrated brand and performance:
- Visual Cohesion: We developed a distinctive cyan-to-navy gradient and fluid organic shapes that reflected movement and reliability – values central to Western Cars’ service promise
- Digital Architecture: We rebuilt their campaign structure, stripping away “smart” automation that prioritised quantity over quality
- Brand-Led Performance: We applied their refreshed visual system consistently across all digital touch-points, creating a seamless journey from ad to booking confirmation.
This dual approach meant Western Cars now appeared with a distinctive, professional presence exactly when high-intent customers were searching. The simplified user path, reinforced by cohesive visuals, guided customers directly to booking rather than calling.
The Results
Unified brand story.
Western Cars now presents a consistent, professional identity across all channels, building trust at every customer touchpoint.
Increased conversions.
Total conversions grew by 20% as customers responded to clear messaging backed by distinctive visuals.
Booking focus.
Confirmed online bookings surged 300% as we shifted from generating inquiries to securing commitments.
Cost efficiency.
Cost per conversion fell by 41%, proving that strategic storytelling delivers better ROI than disjointed campaigns.
We changed Western Cars’ digital strategy from ground up – rebuilding their campaigns while strengthening their visual identity. The results show that bringing performance marketing and brand consistency together creates results that matter: more bookings, lower costs, and a stronger market position for the long term.
